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5 Ways Netflix plotted its media dominance and changed TV habits

on May 25, 2015 | 0 comments

By John McCarthy

Netflix’s rise to the top of the pile has made it synonymous with TV viewing to the extent its globe-trekking growth seems irrepressible.

The firm, founded in 1997 as a DVD mailing company, has pivoted from its roots, now delivering content directly to consumers across a plethora of devices. It’s meteoric rise, cemented by acquiring – or creating – those must-see shows which are now the staple of water-cooler discussions in atypical offices, has secured Netflix as a household name.

Original shows like House of Cards, Orange is the New Black, Daredevil and Marco Polo are mass consumed across the world – Read full story ›

Source: The Drum