By Steven Raeburn

CHI & partners has won the £55 million advertising account for discount shopping brand Argos following a competitive pitch.

The pitch came down to a two-way decision between CHI and Now.

The pitch, managed by AAR, has been ongoing since December.

“We saw some really exciting ideas on how we can reposition Argos as a more universally appealing, digitally led business,” said MD Stephen Vowles.

“We are really looking forward to continuing our strong relationship with the CHI & Partners team to make these ideas a reality.

Melissa Robertson of Now was magnanimous in defeat.

“We were thrilled to get down to the last two Read full story ›

Source: The Drum