56% of media buyers plan to increase average £56k VoD spend by at least a quarter
Over half (56 per cent) of media buyers say they plan to increase spend on video on demand (VoD) by at least 25 per cent. According to Collective’s 2014 Online Video Advertising Report, the current average campaign budget for VoD sits at £56,000 however the majority said this will increase within the next six months.
Essential to growing this is the linking of TV and VoD more intelligently, as 55 per cent of 100 respondents stated that this was the most important factor in driving increased VoD spend for the year ahead.
Within this group, 35 per cent went on Read full story ›
Source: The Drum
