60% of adults use at least 2 devices every day, while 40% have changed device through an activity, Facebook and GfK find
Over a fifth of the UK public uses three devices a day – smartphone, computer and tablet – research from Facebook and GfK has discovered, with 73 per cent of these switching between device mid-activity, such as browsing on a phone and completing the purchase on a laptop.
The goal of the research, which was released today with both UK and US findings, was to discover people’s behavior as they move across multiple devices during the day.
The figures between UK and US were similar: so similar that Oliver Robinson, GfK research lead, told The Drum he actually had to double check Read full story ›
Source: The Drum
