60% of shoppers engage with beacon-triggered offers with half going on to purchase, study finds
Nearly two thirds (60 per cent) of shoppers will engage with beacon-triggered offers, which 30 per cent will go on to redeem, according to a study from Swirl Networks.
Swirl analysed campaign performance data from tens of thousands of shopper interactions at stores including Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland.
It also surveyed several hundred shoppers who received beacon-triggered messages over the past three months.
According to the survey, a further 73 per cent of shoppers said that beacon-triggered content and offers increased the likelihood of making a purchase, while 61 per cent said they Read full story ›
Source: The Drum
