66% of display ad industry is signed up to good practice principles to avoid ad misplacement
The report, produced by DTSG shows that many of the applicable digital display market which includes advertisers, agencies and ad exchanges, have signed up to ‘good practice principles’ set by DTSG in December 2013.
Twenty-eight ad businesses have been awarded seals confirming they meet standards aimed at reducing the risk of online ads being served next to inappropriate or illegal content, which includes the likes of Microsoft, Yahoo, Google’s DoubleClick and AOL. A further 13 are progressing towards the same accreditation.
Guy Phillipson, CEO of the IAB UK says: “The UK digital advertising industry has made good progress in delivering cross-industry good Read full story ›
Source: Marketing Week
