71% of internet usage now happens on mobile but TV still dominates global media consumption
Mobile internet consumption will rise by more than a quarter in 2016 across the globe, according to a new study.
Zenith’s Media Consumption Forecasts reports that desktop web consumption continues to fall mobile established itself as the dominant platform in 2015.
A total 71 per cent of internet consumption occurred on mobile, with Asia Pacific the most mobile friendly at 73 per cent followed by the US at 72 per cent.
Time spent with desktop internet will fall 15.8 per cent. All traditional media will shrink this year: cinema by 0.5 per cent, outdoor by 0.8 per cent, television by 1.5 per cent, Read full story ›
Source: The Drum
