By Laurie Fullerton

Nearly 80% of companies spend less than 30% of their time and budget on customer retention-focused messaging and content, according to a recent report while 42% of respondents say their companies invest less than 10% of their marketing budgets on renewal messaging efforts.

“These are alarming figures, especially given how many B2B companies are relying more on subscription or service models,” said Tim Riesterer, chief strategy and research officer at Corporate Visions, which compiled the report. “Companies typically incur so many costs during the acquisition and implementation phase that in the Read full story ›

Source: The Drum