84% of young UK adults are willing to share personal data with brands via social logins, says Gigya report
A large proportion (84 per cent) of UK 18-34 year olds are comfortable sharing personal data with businesses via social logins if there is a decent value exchange, according to a Gigya study.
The research, which polled the views of 2,000 UK adults, was commissioned to uncover how consumers respond to privacy and online personalisation, and revealed that more than half (59 per cent) of all adults are willing to share personal data, provided brands make it clear what they will use it for.
This 59 per cent prefer to use social logins when registering or signing in to websites, leaving brands Read full story ›
Source: The Drum
