85% of marketers expect location-based mobile ad spend to rise, finds report
Location-based mobile marketing will see a surge in investment over the next three years, according to a study from Pinpoint, Trinity Mirror’s location-based ad network.
The survey asked 150 industry professionals about their views on mobile advertising in general including location-based targeting.
When looking at location-based mobile marketing specifically, 85 per cent of industry professionals expect their spend to go up in the next three years and within that figure 14 per cent expect their spend across location-based mobile to more than double before 2019. Currently, 83 per cent of media agency professionals and 59 per cent of marketers use mobile location Read full story ›
Source: The Drum
