By Jessica Davies

For all its success search has only unlocked around five per cent of its full potential, according to Google’s senior VP and chief business officer Nikesh Arora.

Speaking at Cannes Lions, Arora spoke of the next wave of technology innovation and connectivity, driven by developments including the standardisation of mobile platforms, and search’s role within it.

“We believe search is only five per cent of where it should be,” he said, adding “our expectations of search continue to change”.

The opportunities around the combination of voice search and mobile form part of Google’s reimagining of search.

“The concept of having a Read full story ›

Source: The Drum