By Natalie Mortimer

As programmatic’s ubiquitous presence continues to be felt across the industry, a new study has found that nearly all video buyers (98 per cent) in the European markets surveyed are doing so programmatically, with approximately 40 per cent of their total video budgets being channelled this way.

The European State of the Video Industry report by AOL, found that on the sell side, 97 per cent of those surveyed are selling digital video programmatically, with nearly three quarters of those making their premium video inventory available for sale via programmatic buying.

Brands cite buying efficiencies (59 per cent) and integration with automation/CRM Read full story ›

Source: The Drum