By Thomas Hobbs

The proposed £55m acquisition of 99p Stores would see Poundland, which currently has 534 UK stores, take its UK store total to around 785 stores.

Of 99p Stores’ 251 outlets, 27 are run under the multi-price format Family Bargains and it is thought Poundland will convert those into Dealz, its own multi-price offer, which currently only runs in Ireland and Spain.

“99p Stores will go as Poundland is a superior brand with much broader appeal,” McCarthy told Marketing Week. “We have 95% brand recognition, which is up there with Aldi and Lidl, so it makes absolute sense that’s the main fascia to Read full story ›

Source: Marketing Week