A 300% jump in downloads sees Deezer pump £3.5m into fresh ad campaign (and this time it talks to dogs)

By Jennifer Faull

Streaming service Deezer is rolling out a new ad campaign as it looks to build on the momentum generated last year from its first step into TV advertising.

The push – in partnership with Channel 4 – resulted in a 300 per cent increase in daily registrations of the app but now, by upping investment into more media channels, it’s hoping to bridge the gap between it and market leader Spotify by the end of the year.

Last year’s campaign centered on the idea of Read full story ›

Source: The Drum