A bitter taste: Has the Negroni's popularity turned things around for Campari?

Last week saw Campari – the bright red apéritif with a top secret recipe – open a two-week pop-up bar in London’s hipster capital dedicated to the Negroni cocktail.

The concoction, which is available in 30 different guises at the bar, is having more than a ‘moment’; countless articles have been written on its resurgence by the on-trade press (although none can really explain its sudden popularity) and Condé Nast Traveler [sic] went as far as dubbing Read full story ›

Source: The Drum