By Tony Connelly

Manchester United’s focus on developing its MUTV channel reflects the changing economics of top flight sport and the increased importance of direct revenues and audience data from OTT sports content

Speaking to investors in a Q3 earnings call earlier this week the club’s executive vice-chairman Ed Woodward said it planned to “aggressively market” its in-house MUTV app and other owned platforms with both above and below-the-line advertising.

The move is part of a systemic shift within football. Europe’s biggest clubs, with millions of fans around the world following them on social media, are waking up to the fact they are failing Read full story ›

Source: The Drum