A Cannes Lions Winner? Mukhota masks as safety devices in India
By Doug Zanger
(Ed. note: Who doesn’t like a little prognostication for awards season? To that end, and leading up to our coverage at Cannes, we engaged ad schools and asked them, along with some of The Drum’s editorial staff, to weigh in on specific creative, if it will win a Cannes Lion and, if so, which ones. Feel free to add your own comments and we’ll see who is right at the end of the month.)
In Indian culture, local villagers carry masks called Mukhotas on their boats to ward off danger and evil spirits. It is a staple of the culture and Read full story ›
Source: The Drum




