By Alexa Abdalla

Alexa, can you get back to me by the end of the day with a revised press release announcing our new network hires?

Alexa, what’s the best way to generate campaign buzz socially?

Alexa, why are so many millennials choosing tech jobs over jobs in advertising?

SHE can’t deliver what you want, but I can. The Alexa who is the voice of Amazon’s Echo doesn’t know how to answer many questions my bosses ask me daily, but so many are singing her praises. As an Alexa, it’s kind of infuriating.

I guess it could be considered kind of cool to continually see my name Read full story ›

Source: The Drum