By Jonathan Bacon

Creativity in marketing is an elusive concept that relies on both individual talent and brands putting the right processes in place to allow that talent to flourish. Yet as marketers are required to react at greater speed and with higher levels of innovation in order to differentiate themselves, should brands start looking outside their organisation and agency network for new sources of creativity?

Kellogg’s is one brand that has spread its net wide in the search for creative people. Earlier this year, the company hired independent artist and designer Dominic Wilcox to create a series of inventions that reimagine everyday breakfast Read full story ›

Source: Marketing Week