A lesson from Scotland's referendum: You can't rely on social media to gauge public opinion
By Andy Oakes
There’s an old saying in football that is applied when there is an unexpected victory. ‘On paper, Team X should have won. The thing is, football is played on grass.’
This phrase popped into my head the morning after the Scottish independence referendum. The No vote had won a pretty comprehensive 55-45 per cent victory, a much wider margin than most analysts and pretty much all of the Yes campaign had predicted. The majority of the polls had predicted a much closer margin; indeed two weeks before the vote, some were predicting a Yes victory.
As the scale of the defeat Read full story ›
Source: The Drum




