By Geoff Cottrill

MullenLowe president and former Converse chief marketer Geoff Cottrill pens a letter to brands looking to work with musicians.

The brand and advertising worlds have long played key roles in helping to promote musicians and their music. We use their songs in our commercials, we use artists in our content, we sponsor concert tours and venues, we show up in Austin each year with our banners, our activation spaces, our sampling teams and our own marketing teams. We ‘use’ music.

We are spending millions and millions of dollars to ‘use’ music and I have heard countless brand and advertising people say things Read full story ›

Source: The Drum