‘A little more Silicon Valley coupled with German competence’: VW starts up new brand mindset
By Seb Joseph
Volkswagen is realigning strategically and technologically to clean up its tarnished brand following the emissions scandal, revealing plans to up its digital spend in a bid to become more transparent.
A ‘chain of mistakes’ and a mindset that tolerated cheating led to the emissions rigging, admitted the car maker after concluding the investigation into a scandal that has shredded its reputation. This was not a one-time error, confessed chairman of the board management Hans Dieter Potsch yesterday (10 December) and in order to weed out that deep-rooted issue the business is taking on a new mindset that will be powered by Read full story ›
Source: The Drum




