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A look at Hyper Reality; the smash hit viral video that predicts the future of augmented reality in society

on May 23, 2016 | 0 comments

By Stephen Lepitak

“Once we let media escape off of the screens it goes everywhere,” warns Keiichi Matsuda as he discusses the thinking behind his visually stunning short film ‘Hyper Reality’, a dark exploration of future city technology, augmented reality and a comment on the direction of travel that society is headed in.

The film-maker and designer, Matsuda, has been working on the film for three years, having crowd sourced the funding for its production in 2013 after a trip to Columbia where he attended a conference. He explains that his intention was to explore “the filter that technology allows” within the real Read full story ›

Source: The Drum