A look at the marketing around Louis Vuitton World Series America's Cup event
The Louis Vuitton America’s Cup World Series event took place along the Hudson River this past weekend in New York City, featuring six high performance catamarans from Japan, France, England, New Zealand, Sweden and the USA vying for points to win the coveted America’s Cup which will take place next year in Bermuda.
The victors were Emirates Team New Zealand, the youngest of the seven teams racing whose primary sponsor is Emirates Airline from the Middle East. Other competitors included four-time Olympic medalist Sir Ben Ainslie of Great Britain whose team Land Rover BAR placed fifth. Ainslie <a target=_blank Read full story ›
Source: The Drum
