By Mindi Chahal

Brands are adapting and transforming, internally and externally, to become increasingly customer-centric. Whether it is content, internal transformation or getting customers involved in the brand story, putting the consumer first is vital to successful marketing.

This customer-centric approach has given rise to major trends in marketing, including disruption, emotive storytelling, user-generated content and diversity. The brands at the forefront of these trends will be sharing their experiences at the Festival of Marketing next month.

Customer-centricity

“Marketing activity that doesn’t start with the customer in mind can only be for vanity and will not deliver desired results,” says Mark Evans, marketing director at Direct Read full story ›

Source: Marketing Week