By Staff Writer

We have come a long way in digital forms of advertising, but despite all the advancements, a top-down approach still prevails, with the thought process generally running along the lines of ‘here’s a new platform, how do we cunningly insert ads?’

But as Farrah Bostic of Brooklyn-based product strategy company The Difference Engine points out, “consumers don’t pay for advertising”. So why doesn’t the industry create advertising products that add to the user’s end benefit?

In the 1 October issue of The Drum, guest-edited by Cindy Gallop, we put this very task to our selection of rabble-rousers and deviants, asking them to Read full story ›

Source: The Drum