By John Viccars

Every summer, a private club with fewer than 500 members holds a tennis tournament in London that produces a clear profit in excess of £35 million in just two weeks.

In addition to several longstanding commercial relationships with Robinsons (80 years) and Rolex (33 years), Wimbledon holds the longest ever sports sponsorship, with official ball supplier Slazenger being commercially tied to the tournament since 1902. So what’s the secret?

An anomaly in our modern day sporting world, akin perhaps with the Olympics and The Masters for brand management, iconic Wimbledon is characterised by a lack of commercial presence, minimal on-site branding Read full story ›

Source: The Drum