By Jerry Daykin

Somewhere in Twitter HQ there’s a big switch which would let them officially start serving adverts to over a billion users, the only trouble is that flicking it might mean having to admit they were wrong.

It seems you’re not anyone in digital these days unless you have a billion users – Facebook have that many every single day, and Google properties including YouTube, Android & search are all in that camp too. You can point to much hyped upstarts like Instagram & Snapchat that haven’t got there yet, but they’re headed in that direction and panic only sets in if Read full story ›

Source: The Drum