By Michael Feeley

Earlier this year, full service marketing agency Nexus/H completely rebranded to become Southpaw. Here, Tom Poynter, group managing director, offers his top tips for rebranding an agency…

The 80/20 rule applies

Don’t find excuses to delay the re-launch. 80 per cent readiness is more than ok. Beta versions of new systems/processes mean you can get going. Striving for perfection in all things prior to launch leads to missed deadlines and frayed nerves. Get on with it – you can always tinker and add the pixie dust you’re looking for once live.

“This project is a client!”

Don’t let the rebrand get bumped off Read full story ›

Source: The Drum