A strategy for responsible advertising? ASA chief Guy Parker explains the watchdog's new approach
At the ASA, we’re asking some searching questions about what we do and how we do it.
Our five year strategy, Having More Impact; Being More Proactive – launched publicly a couple of weeks ago – sets out our purpose, our ambition and the five strands of our strategy. We exist to make ads responsible. Our ambition is to make every UK ad a responsible ad.
The five strands of our strategy are Understanding, Support, Impact, Proactive and Awareness. We’re now working on delivering. But what does this all mean in practice?
It means a step change in the way we work. Read full story ›
Source: The Drum
