A throwaway history? Museum of Brands founder Robert Opie on learning from the past
Brands have changed immeasurably over the last 30 years. From the way products are packaged and advertised to our relationship with them, culture has been shaped and at times defined by consumerism.
Robert Opie, founder and director of the Museum of Brands, has been at the forefront of observing this relationship, witnessing over the years consumers’ continued attachment to brands, and the defining qualities that allow one brand to shine above the rest in the battle for supremacy.
Source: The Drum
