By Adam Tucker

I will never forget the day I interviewed at Fallon Minneapolis in 1995. The energy was palpable when I walked into reception. I was dying to work there.

Pat was running late because he’d just fired Northwest Airlines – a significant client for the agency at the time.

“Why did you fire them,” I asked.

“They treated our people poorly,” Pat responded.

“It must have been a tough decision,” I said.

“It was the easiest decision I’ve made this year,” Pat replied.

This would be one of many clients Pat fired because to protect his people and the culture.

Nothing was more important to Pat than the Read full story ›

Source: The Drum