A woman goes to great lengths to destigmatize female condoms in funny spot for Veru Healthcare
By Minda Smiley
Female condoms have been suffering from an image problem since they were first introduced to Americans nearly 30 years ago. Instead of being embraced as an empowering alternative to male condoms, the female condom has largely been perceived as a peculiar and even unnecessary option for safe sex, drawing comparisons to everything from a sandwich bag to Edvard Munch’s The Scream.
That’s why Veru Healthcare isn’t pulling any punches in an ad for its FC2 female condom, which the company describes as a non-latex “thin, soft, loose-fitting sheath.” In the ad, a spokeswoman for the Read full story ›
Source: The Drum




