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AB InBev appoints Coke marketer as UK and Ireland brand chief

on Oct 20, 2014 | 0 comments

By Seb Joseph

AB InBev's new marketing chief for the UK and Ireland will assume responsibilities for brands such as Stella Artois.
AB InBev’s new marketing chief for the UK and Ireland will assume responsibilities for brands such as Stella Artois.

Robinson assumes responsibility for brands such as Stella Artois and Budweiser at a time when both are enjoying increased popularity in the region. Both beers grew market share this summer off the back of a World Cup that helped pushed volumes up 8.1% in the first half of 2014.

AB InBev hopes Robinson’s understanding of the soft drinks market will help maintain the sales momentum as it quickens efforts to woo a wider breadth of drinkers to the category.

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Source: Marketing Week