AB Inbev confident calorie info will ‘strengthen brand experience’ as it commits to new labelling
AB Inbev is to add calorie content information to around 80 per cent of its beer brands by 2017, a move which the brewer says will “further strengthen consumer’s brand experience”, despite the fears from other alcohol manufactures that the information could limit the impact of their brands on packaging.
The brewer of Budweiser, Stella Artois and Beck’s said it decided to add the information as part of its broader ambition to curb excessive and harmful drinking. However the move also follows claims from the Local Government Association (LGA), a lobby group, which represents 370 councils, that Read full story ›
Source: The Drum
