By Seb Joseph

Stella Artois is running Instagram’s first beer ads as owner AB InBev looks to steal a march in the digital arms race between brewers trying to refresh their brands for younger drinkers.

The brewer is banking on the social network to bolster its sway over younger drinkers by tapping into the popularity of food and drink pictures its users share with one another.

Other alcohol brands such as Bacardi and Corona have used similar ploys in recent months but Stella Artois is the first beer to use Instagram’s ads since they launched last November.

The ads, which depict the beer alongside Read full story ›

Source: The Drum