AB InBev’s Cubanisto targets younger drinkers with ‘liberating parties’
Rum-flavoured beer wants to become a brand known for hosting “great events” to drive sampling. Read full story ›
Source: Marketing Week
Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy
Rum-flavoured beer wants to become a brand known for hosting “great events” to drive sampling. Read full story ›
Source: Marketing Week