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AB InBev's rivals expected to benefit from merger too

on Oct 27, 2015 | 0 comments

By Tony Connelly

While AB InBev’s planned $104.2 billion takeover of SABMiller will strengthen its position as the biggest beer company in the world, it also serves to bolster Molson Coors position in the market as it looks likely to take over a number brands and capitalise on AB InBev’s African focus.

AB InBev’s bid has been formally accepted by SABMiller and looks likely to go ahead pending regulatory approval. In gaining approval however AB InBev, which has a 45 per cent share in the beer market, will have to sell SABMiller’s stake in MillerCoors LLC, which has a 25 per cent market share.

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Source: The Drum