Absolut hopes to establish itself as an ‘exciting night time brand’ with newly designed bar aesthetics
Absolut has introduced a new set of on trade brand tools to position itself as an “exciting night time brand” and unify its looks and feel across all markets.
The vodka brand worked with design agency Butterfly Cannon and carried out a series of workshops to audit Absolut’s and its competitors’ existing point of sale materials, in order to craft a creative platform underpining how the brand should appear in bars across the globe.
Dubbed ‘Urban Sculpt’ the creative idea for the materials was inspired by the geometric shape of the bottle and the wider lens of contemporary Scandinavian inspired design. To Read full story ›
Source: The Drum
