Absolute Radio launches 'Stand-Ups at Breakfast’ outdoor advertising campaign with Christian O’Connell and Frank Skinner
Absolute Radio has unveiled a new outdoor marketing campaign, using scrolling roadside sites, to drive awareness of the station’s flagship comedy offerings featuring award-winning breakfast show hosts Christian O’Connell and Frank Skinner.
The radio broadcaster which sees Christian O’Connell man the weekday mornings and Skinner present the Saturday morning slot will celebrate comedy in a series of roadside ads – informing commuters that the station does not only offer music and football content.
O’Connell’s weekly show currently has an average of 1.5 million listeners however Absolute Radio will be looking to grow that audience with these latest ads.
The ‘Stand-Ups at Breakfast’ campaign Read full story ›
Source: The Drum
