Activia and Shakira top the most shared ad list of 2014 so far, with Monty the Penguin at 17
Activia’s World Cup ad with Shakira is the top shared ad of 2014, research by Unruly has found, racking up 5,819,822 shares across Facebook, Twitter and the blogosphere to also become the most shared advert ever.
“Activia’s collaboration with Shakira for the video ‘La La La’ rose to the top by capitalising on World Cup fervour and the current trend for ‘trackvertising,’ where a brand and musical artist co-release a video which is both a musical track and an ad.
“Releasing the spot with Shakira – who this summer became the first person to reach 100 million Facebook likes – Read full story ›
Source: The Drum
