Activision Blizzard appoints Hollywood producer Stacey Sher in bid to diversify its brand into films
Activision Blizzard is stepping up its efforts to diversify its brand with the appointment of a leading Hollywood producer who will be tasked with helping the company translate its highly successful game franchises into films.
Bobby Kotick, chief executive at the gaming company, has recruited Hollywood producer, Stacey Sher, as co-president of Activision Blizzard Studios as part of a push into the film market in the hope that it can tap into its big money brand franchises such as Call of Duty and Skylanders.
Sher has more than 20 years of experience in the industry, working with directors such as Quentin Tarantino, Read full story ›
Source: The Drum
