Activision Blizzard partners with Facebook to build its Major League Gaming network's audience
Games studio Activision Blizzard Media Networks has pinned its hopes on Facebook as it looks to grow an audience for its Major League Gaming TV channel.
The new partnerships will see MLG.TV launch new content and broadcast experiences through its channels.
New features will debut during Call of Duty: Black Ops III esports competition, MLG Anaheim Open on 10 June. Footage from the event will be broadcast through Facebook to a relevant audience.
Mike Sepso, senior vice-president of Activision Blizzard Media Networks, said: “The size of our digital network, coupled with our insights into this audience’s viewing habits, put us in a unique Read full story ›
Source: The Drum
