Ad blocking levels stabilise in the UK as more consumers understand ‘value exchange’, according to IAB
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest ad blocking report from the IAB, conducted online by YouGov.
Of 2,018 respondents, one in five (21%) who originally downloaded ad blockers don’t currently use them, the report suggests. The biggest reason that people switch off their ad blockers, aside from switching to a new device (24%), is not being able to access some content with the blocker installed – with 24% citing this reason, up from 16% a year ago.
This suggests that Read full story ›
Source: The Drum
