By Alan Brown

Imagine you’re sitting at a high-end restaurant eyeballing the menu in search of the courses you read about with great interest. The waiter comes to the table, you’re anticipating that first glass of wine, and he says, ‘before I tell you about our specials, let me just tell you about the one-time deal being offered across the street on oil changes, breaks and struts.’

This is the kind of situation consumers find themselves in every day when they go to find a product or service or even a store location on their mobile device and some streaming banner or coupon ad Read full story ›

Source: The Drum