Ad blocking software is “the Napster of the advertising industry” firm claims as level of users hits nearly 150m
About 144 million browsers have some form of adblocker installed, research carried out for Adobe found.
The research, which was produced by PageFair, found that the majority of adblockers are plug-ins for either Google’s Chrome or Mozilla’s Firefox browser.
PageFair founder Sean Blanchfield warned that millennials – the ones who the online ads are most likely to be aimed at – are also the ones most likely to be using adblockers, with 41 per cent of American internet users aged between 18 and 29 used adblocking software.
It was this that led Blanchfield to describe adblockers as “like the Napster of the advertising Read full story ›
Source: The Drum
