By Minda Smiley

The Ad Council has spearheaded an anti-bullying initiative with a number of partners including Apple, Johnson & Johnson, and Twitter to help witnesses of bullying speak up and help victims.

Called ‘I Am A Witness’ and created in partnership with ad agency Goodby Silverstein & Partners (GS&P), the focus of the campaign is an eyeball emoji that is now available with Apple’s new iOS update. Anyone who sees somebody being bullied can send the victim an eye emoji as a symbol of support and kindness.

A number of YouTube stars, including Grace Helbig, Meghan Rienks, and Ricky Dillon, are also starring in Read full story ›

Source: The Drum