By Laurie Fullerton

Fresh ideas and creativity are one of the most valuable commodities in advertising and in the digital age a visual logo is a great way to tell a story, entice a reader, engage with a brand, target an audience or simply set oneself apart.

And, with all of the creative drive and ideas that go behind branding, marketing and creative service, what about presenting the final product with the placement of a visual cliché like a light bulb logo to best illustrate this bright idea? Or how about a puzzle piece, crystal ball, stopwatch or a handshake logo? These will clearly Read full story ›

Source: The Drum