Ad of the Day: Animated short for arthritis turns art into therapy
By Amy Houston
The work was co-created with rheumatoid arthritis patients who made the clay characters and actively participated in the cinematic process as part of their therapy.
The Government of Chile, in partnership with ad agency VML, has unveiled ‘Don’t Stop Motion,’ a powerful and moving animated short film that hopes to raise awareness about arthritis.
This unique project puts the creative power directly in the hands of patients living with the disease, utilizing stop-motion animation through clay therapy.
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Source: The Drum
