Ad of the Day: Beck’s tells Germans that ‘You make it legendary’ in YOLO-endorsing campaign
Serviceplan Campaign International has unveiled its first work for AB InBev‘s Beck’s, which promotes the beer as an ideal companion to ‘legendary’ moments such as festivals, campfires and surfing trips.
Created at the agency’s House of Communication in Hamburg for Becks’ German audience, the ‘You make it legendary’ campaign will encompass TV and cinema spots, POS marketing, online activity and experiential marketing at festivals. The ad, which was released today (8 May), is accompanied by a song entitled ‘Legendary’ from US rock and blues band Welshly Arms.
Beck’s hopes to target ‘young, urban beer drinkers with a thirst for discovery’ with Read full story ›
Source: The Drum
